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Plum CoOwnership, Inc. Announces Formation of Strategic Advisory Board at the CED Venture Connect Conference to Revolutionize Vacation Home Ownership

by | Apr 7, 2022


Contact: Matt Williamson, Founder & CEO, Plum CoOwnership, Inc.
Phone: 919.724.0931


Plum CoOwnership, Inc. Announces Formation of Strategic Advisory Board at the CED Venture Connect Conference to Revolutionize Vacation Home Ownership

Nationally recognized and respected advisors highlight the company’s commitment to enabling vacation home ownership for tens of millions of Americans through co-ownership.

DURHAM, NC, April 07, 2022 — Plum CoOwnership, Inc., a disruptive proptech company that is making vacation home co-ownership 10x easier, is pleased to announce the formation of a strategic advisory board. The board will be tasked with providing strategic advice, industry knowledge, and significant reach into the vacation, real estate and mortgage financing markets.

Plum’s strategic advisory board is made up of respected leaders who bring relevant experience, trusted professional networks, and proven leadership. These individuals will accelerate the company’s vision of offering a comprehensive vacation co-ownership platform that brings the power of the sharing economy to vacation home ownership.  Plum’s strategic advisors include:

  • Wes Herman, VP Amazon – Wes Herman was the founding executive of Amazon’s Freight business and has served as a technology CEO, board member, advisor, and investor in several exciting and growing companies. Mr. Herman served as an early advisor to Greenlight Financial Technology, which recently raised a $260M round led by Andreesen-Horowitz.  Mr. Herman’s experience with operating and scaling early stage, venture-backed companies, both as an executive and as an advisor, will add value to Plum’s launch phase and beyond.  Mr. Herman has also held executive positions at EZPrints (which was acquired by CafePress), Coca-Cola and Disney.
  • Allen Mask, former GM of Airbnb Experiences – Allen Mask is currently a partner at WestCap and CōLab, and a Board Director for Found, a weight care management company that has raised over $100MM in venture financing from GV (Google Ventures) and WestCap.  Importantly for Plum, Mr. Mask was a General Manager of Airbnb Experiences and a member of the Airbnb Marketing Leadership Team, where Airbnb’s platform-based approach to building trust was critical to the success of the company, as it will be at Plum CoOwnership.  Mr. Mask has also held executive positions at Sonos and Google.
  • Tom Reddin, former President and CEO of LendingTree – Tom Reddin is the Managing Partner of Red Dog Ventures LLC and the former President and CEO of LendingTree, a leading online mortgage marketplace with one of the largest networks of lenders in the nation.  Mr. Reddin also serves in director and advisors roles for Tanger Outlets (NYSE:SKT), Deluxe Corporation, Service Express, Tookitaki, and Ashbury Automotive Group (NYSE: ABG), and held executive roles with Coca-Cola and Kraft Foods.  Mr. Reddin additionally served on the UNC Board of Visitors.

“I’m incredibly excited to welcome these three deeply experienced and strategically capable advisors to Plum,” said Matt Williamson, CEO and Founder of Plum CoOwnership, Inc.  “As a believer in the power of teams and mentors, I’m thrilled to have these three heavy-hitters in our corner, advising us with their accumulated knowledge and wisdom, and connecting us with their extensive and relevant network.  We are on a journey to fundamentally change the way vacation home ownership works, and in doing so make the dream of owning a vacation home available to tens of millions of Americans who couldn’t otherwise own a vacation home.  Allen, Wes, and Tom will be significant contributors to our mission.”

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About Plum CoOwnership, Inc.
Plum CoOwnership, Inc. is a venture-backed vacation co-ownership platform company that makes it 10x easier for people to form a group, buy a vacation home, and co-own it together gracefully.  Plum helps match potential co-owners, frame key decisions that culminate in an LLC operating agreement, and then engages realtors and lenders who can help the group buy a vacation home together.  Plum also provides tools to make co-ownership easy, such as a group home binder, a group vacation scheduler and a group maintenance calendar.

Plum has raised over $1MM in venture capital from Studio VC and Scot Wingo’s Triangle Tweener Fund, among others.

To learn more, please visit https://plumcoownership.com .

The photo below can be downloaded here.


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